Virtual Connexion | Virgin Australia: Beyond the Brand
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We worked with Virgin Australia to produce an Inflight series for the airline that celebrated their partnership with the Virgin Australia Melbourne Fashion Festival. The brief was to look at Australian fashion designers and show how they had transformed their brand in a way the airline had changed from a budget carrier to a premium service airline. Beyond the Brand is a collection of 10 videos profiling leading Aussie designers and fashion identities like Yeojin Bae, Josh Goot, Lorna Jane, Bec + Bridge, fashion editor Justine Cullen and Alex Perry.

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