Virtual Connexion assisted Arnott’s in the promotion of their 150th Anniversary in 2015. The VNR was a huge success and generated over $1 million in media coverage for the company. We sourced interviews with the longest serving workers and a couple who fell in love over the biscuit conveyer belt. We shot production lines, complied old TV advertisements and edited and distributed the vision to all major news networks. We also advised Arnott’s on how and when to distribute the VNR to ensure maximum exposure across TV, Print and radio.